GG's Attention Marketplace
GG's
Creator attention marketplace on Celo

Attention is an asset.

Projects fund a campaign. Creators post about it. GG's measures the engagement and pays creators from the pool, with a public record of who earned what.

Read the whitepaper Follow @GGAttention
Posts and engagementCreators get paid
The problem

Posting is cheap to buy and hard to measure.

Web3 projects pay for posts and hope. Small creators do the work and chase the money. GG's puts both sides on one record.

Projects

You paid for posts. What did you get?

  • Impressions are easy to inflate, so a big number can mean nothing.
  • There is no shared record of what was promised.
  • Small budgets get ignored by big agencies.
Creators

You did the work. When do you get paid?

  • Payments arrive late, or after a long argument.
  • Nobody wrote down the deal, so expectations drift.
  • Small accounts with real communities are overlooked.
How it works

Four moves. Tap one.

Every campaign follows the same loop, so everyone knows what happens next.

PROJECT CAMPAIGNPOOL FEE
Try it

Split a pool in your head, then check.

Move the sliders. This is an example with made-up creators, to show how a pool turns into payouts.

Example only. The real split rules are set for each campaign.

GG's fee (10%)2.00 CELO
Left for creators18.00 CELO
Learn

Attention 101.

Four words that explain why a big number is not the same as a good result. Tap a card.

Question 1 of 3

Who it is for

Two sides, one fair deal.

Projects

Early-stage teams with small budgets

Open a campaign with a pool you choose. Write the brief once. See what each creator earned and why. You pay for results you can read.

Creators and KOLs

Small accounts with real communities

Join campaigns that match your audience. Your score is public and your payout comes from a pool that already exists. You also get a daily G$ claim, whether or not a campaign is running.

Daily G$

A small income layer for every creator.

GG's connects to GoodDollar. Creators can claim their daily G$, a digital basic-income currency, right inside the app. This feature is live on Celo mainnet today.

Claim

Open the app once a day and claim.

Keep

G$ is GoodDollar's currency. GG's does not mint it or hold it for you.

Come back

A daily habit gives creators a reason to return between campaigns.

Roadmap

What is working, and what comes next.

Only the first column is done. The rest are plans that start once funding is in place.

Done

Working today

  • Daily G$ claim live on Celo mainnet
  • Full fund, score, pay cycle verified on Celo Sepolia test network
  • Platform fee set aside automatically at funding
Week 1

Open the doors

  • Public test version anyone can try
  • Clear creator onboarding
  • Landing page and whitepaper (this site)
Weeks 2 and 3

Real campaigns

  • Onboard 3 pilot projects
  • Run campaigns with around 10 creators
  • First payouts, results published
Week 4

Get ready for mainnet

  • Review what the pilots showed
  • Security review of the pool contract
  • Mainnet readiness check
Follow along

We build in public on X.

@GGAttention

Demo clips, campaign results and build updates. When a pilot pays out, you will see it there first.

Pinned idea
Attention is an asset.

Watch the demo teaser and tell us which creators should join first.

Team

The people building it.

Samuel Joey Yaro

Founder and builder · Kaduna, Nigeria

Web3 growth strategist with 3+ years building communities. Former Africa Market Coordinator at Synbo Protocol. Grew the Link AI community from 300 to 1,500 active members in under two weeks.

Ebest crypt

Project manager

Keeps the roadmap moving and the pilots organised.

Questions

Quick answers.

Does GG's have a token?

Not at this stage. Campaigns are funded and paid in CELO. G$ is GoodDollar's currency, used for the daily claim.

How does GG's make money?

A 10% fee is taken from each campaign pool when it is funded. The rest goes to creators.

Can I try it now?

The daily G$ claim is live. The full campaign cycle works on a test network, and a public test version is the first item on the roadmap.

How do you tell real engagement from fake?

This is the hardest part and we say so. Scoring weighs effort-heavy actions more than views, and the exact checks are being tested in pilots. The whitepaper lists this as an open question.

What if a creator and a project disagree?

Each campaign starts with a written brief, so both sides have the same reference. The full dispute process is still being designed and is listed in the whitepaper.

Whitepaper · Version 0.1 draft · October 2026

GG's Attention Marketplace

A Celo marketplace where projects fund campaigns, creators post, and payouts follow measured engagement.

1. Summary

GG's lets a Web3 project fund a campaign pool, lets creators post about it, scores the engagement each post earns, and pays creators from the pool. The 10% protocol fee is taken when the campaign is funded. Daily G$ claims from GoodDollar give creators a second reason to use the app.

Status today. The daily G$ claim runs on Celo mainnet. The full cycle of funding, scoring and paying has been verified on the Celo Sepolia test network. A public test version, pilot campaigns and mainnet payouts are planned and depend on funding.

2. Problem

Projects pay for posts they cannot measure. Impressions and likes are easy to inflate, and many budgets go to accounts that bring no real attention. Creators, especially small ones, are paid late, and often nothing records what was promised. The result is distrust on both sides.

3. Solution

One shared loop that both sides can read: a funded pool, a written brief, a public score for each post, and a recorded payout. Money is committed before work starts, so creators know the reward exists. Scoring is public, so projects know what they paid for.

4. Users

  • Projects. Early-stage and developing teams that want real community attention on a small budget.
  • Creators and KOLs. Small and mid-size accounts with active audiences, who work in an affiliate-style model: you earn a share of a pool based on results.

5. A campaign, step by step

  1. Fund. A project deposits CELO into the campaign pool and publishes a brief. The 10% fee is separated automatically.
  2. Post. Creators join and submit links to their posts.
  3. Score. GG's converts the engagement on each post into XP.
  4. Pay. The remaining pool is distributed to creators according to their results. In the current version the GG's admin wallet triggers the batch payout after scoring. Moving toward fully automatic payouts is on the roadmap.

6. Measuring attention

Visibility alone is not the target. The design direction for scoring is to weight actions that cost a person effort (replies, saves, shares, clicks) above passive views, and to compare posts within the same campaign so that a small account with a lively audience can beat a large account with a quiet one.

Open item. The exact formula and the checks for bots and paid engagement are still being tested. We will publish them with the first pilot results rather than claim them now.

7. Fees and payouts

ItemHow it works
CurrencyCELO for funding and payouts.
Protocol fee10% of each pool, taken automatically when the campaign is funded.
Creator shareThe remaining 90%, distributed by results.
Payout triggerAdmin-triggered batch in the current version.
RecordFunding and payouts are recorded publicly on Celo.

Example: a project funds 100 CELO. The fee is 10 CELO and 90 CELO goes to creators.

8. Daily G$

GoodDollar issues G$ as a basic-income currency. GG's integrates the GoodDollar SDK so a creator can claim their daily G$ in the app. This feature is live on Celo mainnet and has been confirmed by an on-chain transaction. GG's does not issue G$.

9. Token

GG's has no token at this stage. Campaigns run on CELO. If a token is ever introduced, its purpose, supply and vesting will be published here before launch.

10. Go-to-market

  • Start with 3 pilot projects and around 10 creators, using the founder's existing Web3 community network.
  • Build in public on X and publish every pilot result, including the ones that fall short.
  • Engage Celo and GoodDollar builder communities, where the daily G$ claim is a natural fit.

11. Use of funds

ShareAreaWhat it delivers
40%ProductPublic test version, mainnet launch, security review of the pool contract
25%PilotsReward pools for 3 pilot projects and about 10 creators
20%GrowthLanding page, domain, consistent content on X
15%OperationsTools, hosting and a reserve

12. Roadmap

  • Done: daily G$ claim on mainnet; full campaign cycle on Celo Sepolia.
  • Week 1: public test version, creator onboarding, this website.
  • Weeks 2 and 3: 3 pilot projects live, first payouts, results published.
  • Week 4: pilot review, security review, mainnet readiness.

Weeks count from the start of funding.

13. Risks and open questions

  • Fake engagement. Scoring must resist bots and bought activity. This is the core technical risk.
  • Disputes. A written brief gives a shared reference. The process for resolving a disagreement is still to be defined.
  • Early traction. The product has a small number of external testers. Pilots are how we prove demand.
  • Contract security. The pool contract needs an independent review before real money is at stake on mainnet.
  • Admin-triggered payouts. Until payouts are automatic, users trust the admin wallet to pay on time.

14. Team

Samuel Joey Yaro, founder and builder. Web3 growth strategist with 3+ years building communities, based in Kaduna, Nigeria. Ebest crypt, project manager.

Follow the build on @GGAttention.

This is a draft for discussion. It is not financial advice or an offer of any investment.